Conversion Rate Optimization (CRO)
Increase conversions and revenue through systematic testing and optimization. Data-driven CRO that maximizes results from your existing traffic.
Data-Driven Conversion Optimization
Most businesses focus exclusively on driving more traffic. But doubling traffic only doubles results if conversion rates remain constant. Improving conversion rates doubles results without spending more on traffic. CRO provides leverage that traffic acquisition cannot match.
Codixes implements systematic CRO processes that identify conversion barriers, prioritize tests based on potential impact, and implement changes backed by statistical data. We analyze user behavior, identify friction points, develop hypotheses, and run controlled tests to validate improvements. Every change is measured, not assumed.
Our CRO work combines quantitative analytics with qualitative research. We analyze what users do (analytics) and why they do it (user research). This combination identifies opportunities that analytics alone would miss.
CRO Benefits
Increased Revenue
More conversions from the same traffic means more revenue without higher acquisition costs.
Better ROI
CRO improves ROI on all marketing spend by maximizing value from each visitor.
Data-Driven Decisions
Replace guesswork with statistically significant test results and real user data.
Continuous Improvement
Ongoing testing creates compounding improvements over time.
User Insights
Learn what resonates with your audience through systematic testing.
Competitive Advantage
Optimized conversion rates mean you can outbid competitors for the same traffic.
Related Services
Frequently Asked Questions
CRO is the systematic process of increasing the percentage of visitors who take desired actions. This includes A/B testing, user research, analytics analysis, and implementing changes based on data rather than assumptions. CRO improves results without increasing traffic.
Results vary, but 20-50% improvements are common with systematic CRO. Some tests produce dramatic increases (100%+) while others show modest gains. The key is continuous testing and iteration. Small improvements compound significantly over time.
Tests require sufficient traffic to reach statistical significance. Low-traffic sites may need 4-6 weeks per test. High-traffic sites can run multiple tests simultaneously with results in 1-2 weeks. We design test plans based on your traffic levels.
No, we test copy, offers, forms, layout, navigation, pricing, CTAs, headlines, and more. The biggest improvements often come from messaging changes rather than design tweaks. We test everything that influences conversion decisions.
Start Optimizing Your Conversions
Let's analyze your current conversion rates and identify optimization opportunities. Get a free conversion audit.