Marketing Analytics & Attribution Setup
Track marketing performance accurately with comprehensive analytics and attribution. Make data-driven decisions that maximize ROI.
Data-Driven Marketing That Performs
Most marketing teams operate partially blind. They know overall leads and revenue but can't accurately attribute results to specific channels, campaigns, or content. Without proper analytics, budget allocation is guesswork. High-performing channels may be underfunded while ineffective tactics waste resources. Marketing analytics transforms decision-making from intuition to data-driven optimization, dramatically improving ROI.
Codixes implements comprehensive marketing analytics including tracking setup across all channels, multi-touch attribution modeling that shows true channel value, custom dashboards visualizing key metrics, automated reporting, and integration with CRM to track leads through to closed revenue. We don't just install Google Analytics we build complete analytics systems that answer your specific business questions.
Our analytics solutions provide visibility from first touchpoint through customer lifetime value. You'll understand which marketing activities drive real business results, enabling confident budget decisions and continuous performance improvement.
Analytics Benefits
True ROI Visibility
See actual return on investment for every marketing channel.
Better Budget Allocation
Invest confidently in channels that generate results.
Multi-Touch Attribution
Understand the complete customer journey, not just last click.
Custom Dashboards
Real-time visibility into metrics that matter to your business.
Automated Reporting
Regular reports delivered automatically to stakeholders.
Continuous Optimization
Data enables ongoing improvement of marketing performance.
Related Services
Frequently Asked Questions
Without proper analytics, you're blind to what's working. Analytics show which channels generate leads, what content converts, and where to invest budget for maximum ROI. Data-driven marketing consistently outperforms guesswork.
Multi-touch attribution tracks all touchpoints in the customer journey, not just the last click. This shows the true value of each marketing channel and prevents over-investing in bottom-funnel tactics while neglecting awareness channels.
Essential metrics include cost per lead, lead-to-customer conversion rate, customer acquisition cost (CAC), lifetime value (LTV), ROI by channel, and pipeline contribution. We build dashboards showing metrics most relevant to your business.
Initial setup takes 2-4 weeks. You'll have basic tracking immediately, but meaningful insights require 30-60 days of data collection. Attribution modeling improves over time as more customer journey data accumulates.
Get Marketing Analytics Clarity
Let's build analytics systems that show true marketing ROI. Schedule a free marketing analytics consultation.