A/B Testing & Landing Page Optimization
Increase conversions through systematic A/B testing and optimization. Data-driven experimentation that maximizes marketing ROI.
Data-Driven Conversion Optimization
Opinions about what will improve conversions are often wrong. A/B testing replaces guesswork with data. By testing variations systematically and measuring results scientifically, you discover what actually works for your specific audience and offer. This approach compounds improvements over time as winning tests become new baselines for further optimization.
Codixes implements comprehensive A/B testing programs that increase conversion rates systematically. We develop test hypotheses based on data and best practices, design variations that address specific conversion barriers, implement tests properly, and analyze results for statistical significance. Our testing focuses on high-impact changes that produce meaningful business results.
We test everything from headlines and copy to layouts and forms. Each winning test increases conversion rates, and improvements compound as we iterate. The result is continuous optimization that maximizes value from every visitor.
A/B Testing Benefits
Higher Conversions
Systematic testing consistently improves conversion rates over time.
Data-Driven Decisions
Replace opinions and assumptions with statistical evidence.
Reduced Risk
Test changes before full implementation to avoid conversion decreases.
Customer Insights
Learn what resonates with your audience through test results.
Continuous Improvement
Ongoing testing creates compounding conversion improvements.
Better ROI
More conversions from same traffic means better marketing ROI.
Related Services
Frequently Asked Questions
A/B testing shows different versions of a page to visitors and measures which performs better. This allows data-driven optimization rather than guessing what will improve conversions. We test headlines, copy, layouts, CTAs, forms, and other elements systematically.
Tests require sufficient traffic for statistical significance. Low-traffic pages may need 4-6 weeks per test. High-traffic pages can complete tests in 1-2 weeks. We design test plans based on your traffic levels to ensure reliable results.
We prioritize high-impact elements: headlines, value propositions, CTAs, and forms. These typically produce larger improvements than minor design tweaks. We start with elements likely to generate significant conversion increases.
Results vary, but 20-50% improvements are common. Some tests produce dramatic increases (100%+) while others show modest gains. Consistent testing compounds improvements over time. Small gains add up significantly.
Start A/B Testing Today
Let's implement systematic testing that increases your conversion rates. Schedule a free A/B testing consultation.